Animation / Week 2,3,4,5 / After Effects
The second, third and fourth week were about learning and playing around with different techniques in Adobe After Effects. Personally, it turned out to be a good learning experience in terms of the abilities of video editing and possibilities of creating/editing simple and complicated animations using the tool. I worked with Roi and Wenqi on this project.
Concept : Roi already knew what he wanted to do when we started. He was keen on making a promo video for a non-existent product. One source of reference that we looked out for was the animated startup videos that are prevalent these days. We were aiming to construct something that promoted a product but also talked about a societal issue at the same time. The theme of global warming was decided, and we went along with the idea about a product that can modulate weather. The animation was staged in a dystopian society taken over by global warming, one where people are trapped in floods, but are happy with the consumerist satisfaction of being capable of modulating weather for their individual selves.
Work-distribution and Techniques Used : The work was equally split between the three of us. I picked up the character designs and part of the animation. Roi picked up the opening scene and the sound-over. Wenqi worked on the informercial and the sound effects. I used Photoshop to create the environments and the characters. I made sure to construct everything in high resolution so that we don’t encounter pixelation. It didn’t work out so well, though. The buildings in the opening scene had some pixelation issues since I underestimated the resolution of the video. Eric made some seamless informercial visuals using SketchUp and After Effects. And Roi constructed a brilliant sound-over for the animation, along with a great opening scene.
Tools Used : Adobe After Effects, Adobe Photoshop, SketchUp